Way back in 2000 when Ben & Jerry’s (B&J) was acquired by Unilever, Ben Cohen and Jerry Greenfield had the presence of mind to require that the acquisition agreement itself include language that would ensure the preservation and growth of the company’s sustainability and social mission programs. To that end, the acquisition agreement also included language that required the development of a set of supporting metrics. After many years of experimenting with alternative approaches, Rob Michalak, Global Director of Social Mission at B&J, believes they may have finally found what they’re looking for: the MultiCapital Scorecard™ (MCS).
We must not turn debate into a ‘pissing contest’ between growth on one hand and climate and environment on the other.
Lord Stern, one of the world’s most influential voices on climate economics, does not mince his words when it comes to criticising those who take a narrow view of prosperity and highlighting the devastating consequences of global warming.
Over the weekend, some 400,000 Americans took to the streets of New York City to demand action on climate change, but as Jon Stewart pointed out on Monday night’s “Daily Show,” too many members of Congress continue to deny the science.
Jon asks, “Do we really need a march to raise awareness of global climate change”. Well, listen to the comments by the gentlemen from the House of Representatives Committee on Science, Space and Technology and you’ll get a sense as to why action on climate change is so slow. Rep. Steve Stockman (R-Texas) said, “I mean think about it, if your ice cube melts in your glass it doesn’t overflow, it’s displacement. This is the thing, some of the things they’re talking about, mathematically and scientifically don’t make sense.”
With that, Stewart broke out some ice and some water and did an experiment that hopefully the congressman could understand.
Starts at 2:42. [Sorry to my Canadian audience but this video has been taken down] BUT you can still catch it on The Comedy Network’s official website Click Here – the hilarious segment on climate change starts at 3:05
Students of today are the leaders of tomorrow. We have an opportunity to teach them right from wrong, good from bad and demonstrate by example how a vision can translate into action and make a difference in the world.
Big Companies can Make Big Differences
This ideology is the driver behind many decisions Kruger Products makes in terms of sustainability and corporate social responsibility. “We know that when we reduce our emissions by 15% or commit to a cause, we can make more of an impact than an individual choosing to reduce his emissions by 15% or donating to a cause,” says Steven Sage, VP Sustainability & Innovation Kruger Products. Making a difference is something that Kruger Products takes seriously, which is why it embarked on Sustainability 2015, it’s five-year journey to reduce its environmental impact, in the first place.
Business is not doing enough to address environmental problems. It’s time to rethink how we can be most effective – perhaps we need a strategy that enables our CSR leaders to act as direct conduits between the firm and external interests.
My first big CSR/sustainability event was the 2010 Net Impact Conference held at the University of Michigan’s Ross Business School. I had been invited there to speak on a panel on the topic of intrapreneurship, which gave me the opportunity to sit in on a number inspiring and insightful talks. One of the sessions I attended was an interview with Aron Cramer, the CEO of BSR. As I recall, much of that hopeful, engaging discussion centered on transparency – a topic that’s close to my heart.