Article from THE HUB
Doing the right thing is rarely easy. It means asking tough questions, taking bold risks and making important changes. And since our company began 161 years ago, we’ve been committed to doing exactly that—on behalf of our employees, consumers, workers, and the planet.
Levi’s has shown bold leadership in its drive to become more sustainable
Today, one of the biggest initiatives at Levi Strauss & Co. is sustainability. And if we hadn’t asked ourselves the difficult questions, we never would have landed on and launched our most sustainable, innovative, and influential product offering to date: Levi’s Water<Less.
It’s time for a Future-Fit Business Benchmark. The reality of planetary boundaries presents one of the most daunting challenges of the twenty-first century. We are damaging the carrying capacity of the planet faster than it can repair itself. We are exceeding planetary boundaries. We are denying our nested interdependencies. For the first time in human history, the future of a healthy resilient human society is in question. This is not sustainable, neither for society nor for business.
Posted in Business and Sustainability, Capitalism 2.0, CSR, Leadership, new economy, systemic change Tagged Bob Willard, csr, Future-Fit Business Benchmark, incrementalism, Natural Step, quantifiable, science-based benchmarks
The Amazon rainforest is magnificent. Watching programs about it, we’re amazed by brilliant parrots and toucans, tapirs, anacondas and jaguars. But if you ever go there expecting to be overwhelmed by a dazzling blur of activity, you’ll be disappointed. The jungle has plenty of vegetation — hanging vines, enormous trees, bromeliads and more — and a cacophony of insects and frogs. But much of the activity goes on at night or high up in the canopy.
Films of tropical forests don’t accurately reflect the reality of the ecosystems. They’re skillfully edited shots acquired over many months. Our media-nurtured impatience and urgent sense of time often prevent us from seeing how life truly unfolds. (Credit: Floyd Stewart via Flickr)
Nature needs time to adjust and adapt to biosphere changes. After life appeared on Earth, atmospheric oxygen gradually went from zero to 20 per cent, oceans appeared and disappeared, mountains thrust upward and then eroded, continents moved on tectonic plates, climate cycled between ice ages and warm intervals, magnetic poles reversed and re-reversed. Life flourished because species and ecosystems evolved over time.